Our Model

Sababu was created to inhibit the dependency that paralyzes and strips Malians of their dignity. This sustainable change allows the people of Mali to improve living conditions for themselves, their family and their communities as a whole. It provides a chance for them to look into the future with optimism. How can you be a part of TWEDEL (Together We Develop Life)?

Simple. The purchasing power of people from across the world, people like you, are the driving force behind Sababu. Through your purchases of T-Shirts for you, your family or your event, you are directly impacting Malians and their families.

Our Story

In 2008 a young entrepreneur, Dusty Reynolds, found himself challenged to do something more with his entrepreneurial spirit than just pursue riches. Dusty knew that he wanted to create a business model that would improve the lives of people in need, but he was not sure where.  His wife, Julia, carried the same burden and wanted to use her nursing skills to serve.  After meeting a few Malians who captured their hearts, they realized these people were just like them, but with different needs.  Having never been to Africa, Dusty and Julia moved to Mali in 2009 to create Sababu Conscious Clothing, a company that would be dedicated to improving the lives of these precious and special Malian people.