I talk a lot about how empowering Africans preserves dignity and builds a sustainable, hope filled future. At the end of the day, what does that look like? It’s really just job creation and avoiding handouts that paralyze or create a chronic dependency. I could write a lengthy post here, but instead will just post a really intriguing graph that tells the story better than my words can.

-Dusty

As we look to the future and decide on what different styles we want to offer, we are thinking that we need to offer a v-neck option. This would be for the regular weight shirts as well as the undershirts. For all of you hairy men out there, have no worries. The “V” won’t be so deep that your fur shows, I pinky swear.

-Dusty

Join The Undershirt Club and receive 2 shirts in these Sababu made bags! African made shirts in African made bags.

Next time you are at the store, take a gander towards the undershirt section and peak at who is buying undershirts. I think you will be surprised to see that more often than not, it’s women in the aisle searching for the husband’s undershirts. This has always been strange to me as I would venture to say that 99% of undershirts are wore by males yet they are purchased by women. This is why The Undershirt Club (TUC) exists. TUC allows women to bypass the undershirt section of the store AND make a difference. So, naturally it makes sense for us to talk about TUC to women.

We’ve started to tell women about TUC and, as expected, they are usually keen on eliminating “buy undershirts” on their to-do list and of course love making a difference. But, we would love for you to help spread the word about TUC for us as well. It can be Facebook, Twitter, e-mail, word of mouth or however you best see fit. The bottom line is, the more women we reach, the more of a difference we make. Feel free to guide friends, family, coworkers, pets, politicians to www.theundershirtclub.com and tell them to sign up for a free trial. Yes, it’s really that simple. Thanks in advance for making a difference!

-Dusty