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The Linemen of Sababu

January 27th, 2011

Every shirt you buy has a Twedel code. A code that lets you look into the life of the person that made your shirt. What you don’t see though are the people who are leading the company. These next couple weeks I want to highlight the leadership team. These are the folks that make Sababu what it is yet are rarely recognized. Thus, the linemen of Sababu.

Meet Amadou Diassana. Amadou is the administrative assistant for the company. He’s originally from the Sikasso area (about 5 hrs South of the company) but has been living in Bamako for a long time. He went to college and majored in English. So, he speaks 4 languages. Yes, 4 languages. I struggled to learn French and Amadou was telling me how his English was “so bad” yet it was 10 times (no exaggeration) better than my French. I quickly learned that the American gauge to learning a 2nd language was different than the Malian gauge. Imagine that.

A few other things you need to know about Amadou:
-28 years old
-Single (and very much looking…..)
-has an unhealthy addiction to iTunes
-once configured a car battery to be the power source for a computer and projector for a health presentation

This is Amadou….

Does Sababu Really Make that Big of a Difference?

December 14th, 2010

One employee just recently informed me that he sends 30% of his monthly paycheck to his family who lives on the Mali/Burkina Faso border. He says that money is enough to feed his family for the month. How many people are in his family you ask? 12. Twelve people in one house and because of Sababu, this employee can now help his family.

Opening Ceremony

August 14th, 2010

This is a short video clip of the official opening ceremony of the facility in Mali, West Africa. Several Malian dignitaries were on hand to usher in the company.

News On The Homefront

July 31st, 2010

I returned to Mali late Tuesday night and went to visit Sababu on Wednesday afternoon.  I’d be lying if I said I wasn’t nervous.  Nervous because I left for nearly 4 weeks………..the day after the grand opening.  I had the utmost confidence in the management team so I boarded the plane with little doubt.  However, as I went back on Wednesday I started to question just how smart it was to leave. 
After the short 10 minute drive and 86 speedbumps (exaggeration, but not by much), I arrived at Sababu.  I greeted the management team and looked at the progress……….I was all smiles.  My expectations were surpassed and great progress was made in many areas. 
I’m convinced that having the right people in the right place is what makes things successful.  Our management team is top-notch and I am undeserving to have a group like them on board at Sababu.  The truth is, they are Sababu.  They are the ones that have made this vision come to fruition.  They are the ones who have put the right people in the right places.  They are the ones developing life in radical ways.  It’s our job to make sure that they can continue to do this by getting the product into the hands of our American friends.  Are you willing to make this happen?

Sababu Clothing at Life Event

July 7th, 2010

Sababu Clothing is headed to the CMA LIFE Festival in Louisville, KY this week.  We are excited to be a part of this awesome event.  We will have the opportunity to speak from the stage to 5,000 young people.  It should be a great time and a great location for our “soft launch” of Sababu Clothing.

Sababu Grand Opening

July 3rd, 2010

We are up and running and production is underway. We need to thank everyone for making this possible and for making this dream become a reality. Let’s not remain silent. Let’s give the people of Mali a voice.